AI-POWERED QUANTITATIVE GROWTH, SCIENTIFIC CHANGE, ZERO BIAS
Westpac // Finance
UNIFIED DATA AND TEAMS FOR PROFOUND CLARITY.
Australia’s first bank, with over 13 million business and personal customers.
The many moving data, team and customer journey parts of enterprise require mapping to discover blind spots and inefficiencies of monetising new customers.
By fusing siloed data sources, previously hidden characteristics and insights will be revealed.
An audit of cross-team funnels, analytics and activities enables data and team unification across multiple analytics configurations. This produces an apples to apples comparison of historical campaigns and business-critical performance.
GRONADE identified campaigns which outperformed in ways not comprehensively measured between teams, of which learnings can be developed to drive improvements across all campaigns and funnels.
End to end data mining of historical campaigns creates profound clarity into future performance drivers, not visible through day to day reporting.
Dance Academy // Entertainment
Fan deconstructions for hyper-relevant new audiences.
Highly anticipated dance-themed film release of the popular ABC Television Series.
Beyond dancers themselves, an intimate understanding of existing fan interests wasn’t clear due to the lack of obvious commonalities with sheer volume of identified possibilities.
By examining social data sources available for the Dance Academy Fan base, a richer contextualisation will allow for more effective targeting of marketing efforts to potential fans.
A raw data dump of existing fan interests builds a rich contextualisation of the interest matrix of of Dance Academy fans through data modeling. Qualitative research informs data mining techniques confirming unique segments comprising the Dance Academy fanbase. Sophisticated targeting enables extremely cost-effective targeting, while on-page engagement with rich media assets and referral mechanisms amplifies these results, driving a huge amount of viral traffic and providing deeper insights into the preferences and behaviours of these segments.
GRONADE delivered a highly accurate and effective analysis of Dance Academy fans, along with the tools and assets required to reach those fans and engage them with the upcoming release. The combination of extremely cost-effective paid advertising and highly viral content ensures maximum reach at lowest possible cost.
Userbase data can be used to provide a rich picture of a predicted larger audience pool, which provides opportunity for extremely accurate targeting and communications leading to outstanding growth performance.
Taste Ireland // E-Commerce
End-to-end optimisation for highest profitability.
Largest importer and B2B distributor of Irish goods, with a B2C eCommerce platform.
While consumer sales were impressive in their unoptimised state, improvements in data mapping, handling and actioning would significantly improve profitability.
By identifying particular underused and underperforming communication channels through data analysis, a series of technical and non-technical experiments were run to maximise customer retention and average spent, as well as converting new visitors.
A full data audit of existing acquisition strategies and channels performed through marketing and transactional data. Increased focus on highly segmented and tailored communications while optimising of existing customer flow to work in sync towards a single strategy. Improved communications across multiple channels through a completely new sales funnel approach including user behaviour email automation, programmatic push notifications, abandoned cart user reactivation, buying behaviour personalised offers, and storytelling.
Increases in revenue of between 10% and 300% through all possible benchmarks through all possible channels including general monthly revenue, pre-Christmas December, and the Christmas period
Forensically decoupling all end to end data sources and experimenting with all possible attraction, conversion, retention and repurchasing methods leads to platform-wide improvements of various degrees and sustainable growth.
Thinktank // Finance
Forensic customer decoupling for market expansion.
Leading independent provider of commercial loans and investment opportunities for Australians.
The nature of the high value finance market is centred around a manual lead acquisition process, meaning a slow and high touch sales process. Accelerating this requires a clear understanding of the market and iterative experiments to identify how to reduce friction to conversion.
By utilising available professional data sources and qualitative methodologies to contextualise a target market, acquisition strategies may be developed which outstrip existing metrics.
Common characteristics of an ideal customer is deduced from quantitative and qualitative research. These characteristics are analysed to create a directly actionable acquisition approach, unique value propositions and acquisition channels. Individualised email techniques automate this high touch funnel drawing potential customers from being aware of the brand, to intention to engage.
Better clarity drives growth efforts to be created with more confidence and lest budget spent on under-performing campaigns.
Qualitative Research combined with data mining provides unparalleled clarity about a target market. These insights immediately translate into more effective growth.
Thorton Central // Real Estate
High frequency iterations for low cost acquisitions.
A Penrith NSW residential property development by First Point Property and St Hilliers.
Acquiring leads for residential property sales is a slow and expensive process. Existing channels are well understood and saturated with competitors.
By applying highly automated marketing techniques to previously non-cost effective channels and markets, the overall rate of enquiries and housing sales will increase at a profitable rate.
Acquisition, retention and reactivation approaches implemented through industry data deconstruction, to attract new leads and revive older ones which were not cost-effective to pursue manually. Paid channels analysed and A/B tested to incrementally improve performance and decrease acquisition costs even further.
A high volume of new leads and previously cold leads are acquired and activated at the lowest cost of any activity, boosting final sales until all properties on offer were sold out.
Industry-level data granularity and incremental A/B testing of online channels provides a extremely low cost and consistent source of leads for any type of business. An in depth understanding of the user journey can provide opportunities which may be impossible for traditional channels to reach.
Westpac Businesses of Tomorrow
GRONADE is pleased to be selected as one of 200 Westpac’s Businesses of Tomorrow, representing businesses shaping Australia’s future.
IBM Global Entrepreneur
Handpicked for innovation and forward-thinking in line with IBM’s involvement in the tech industry, GRONADE is officially a recognised IBM Global Entrepreneur company.
CIO Shark Tank
GRONADE took first place in Adapt’s 2016 Asia-Pacific CIO Shark Tank competition, designed to showcase startups moving the needle for enterprise and government.
IBM X GRONADE
Collaboratively solving problems for enterprise and government through machine learning, artificial intelligence and experimental approaches.
Cognizant x GRONADE
Combining approaches through data science and business consulting for enterprise problem-solving and growth.
Tech Mahindra x GRONADE
Joining forces and deploying innovative project solutions to leverage data and technology for enterprise business decisions.
Muru D x GRONADE
Partnering with Telstra’s startup accelerator allows GRONADE to support entrepreneurs and startups with experience-led growth logic.
Screen Australia x GRONADE
Designing, building and deployment of breakthrough entertainment-industry intelligence initiatives to improve and grow the Australian film industry.
Microsoft x GRONADE
A closer alignment with the Microsoft ecosystem for access to high performance data processing.
AcademyXI x GRONADE
A special one-day 'Introduction to Growth' day featured GRONADE as the host, with material presented containing growth mindset, audience mapping, understanding the parameters for growth, creating hypotheses for testing and measuring outcomes.
The GRONADE 'Growth is Everything' workshop covered the gamut of actionable growth for organisations of any size, from the growth mindset, to audience mapping, understanding the parameters for growth, creating hypotheses for testing and measuring outcomes. Supported by Deliveroo, Ansarada, Atlassian, Temando, Freelancer and other great tech companies.
GRONADE facilitated a 'Growth Hacking 101' day for an existing intake of Muru-D startups, and delivered core logic covering growth mindset, audience mapping, understanding the parameters for growth, creating hypotheses for testing and measuring outcomes, including one-on-one time with resident startups.
GRONADE, in conjunction with Academy XI, facilitated the PriceWaterhouseCoopers 'Corporate Growth Day' delivering GRONADE's signature corporate approach to growth. Content includes thinking about growth in enterprise, data collection, leveraging data output, hypothesis design, controlled testing, tracking and iteration.
As a Braintree ecosystem partner, GRONADE is able to leverage eCommerce payment, product and supply chain data to unify and harmonise all possible data points for profound context.
DECISION DESIGN x GRONADE
GRONADE pushes the boundaries at the intersection of human behaviour and data by partnering with behavioural science experts, Decision Design.
DATA REPUBLIC x GRONADE
As a Data Republic partner, GRONADE can add context to any commercial and social challenge, leveraging behavioural indicators such as transactions, trends and industry indicators.
THE UNIVERSITY OF SYDNEY x GRONADE
GRONADE's international skills exchange partnership with the University of Sydney assists tomorrow's technologists to acquire real world skills in creative applications of data science and solutions engineering.
IBM x GRONADE
GRONADE’s CEO spoke over two days at the IBM Knowledge Bazaar to 800 IBM Account Executives, on the importance of breaking rules, hacking and Frankensteining approaches to sales and delivery. GRONADE’s model of taking a creative approach to data science, hypothesis building and real-world experiments were showcased to make a real difference to enterprise and social change objectives.
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1.1 This policy was last modified on 25 September 2016.
1.2 The privacy of Personal Information is critically important to Gronade. We respect our client's and website visitor' rights to privacy and rights under
the Privacy Actand are committed to complying with the requirements of Privacy Legislation in the collection and handling of Personal
1.3 This policy explains how we collect and handle Personal Information and describes the kinds of Personal Information we collect, use and disclose and
our purposes for doing so.
1.4 Generally, Personal Information is information which may be used to ascertain a person's identity.
1.5 This policy applies to our clients, users of our Website and covers interactions between us and employees and representatives of clients.
2 Why and how we collect Personal Information
2.1 The purposes for which we collect and hold Personal Information include:
(a) To analysing data collected from our Website concerning site visits and activities of users on our Website. This helps us run our Website more
efficiently and provide a better experience online. We use information from third party services such as Google Analytics to help further improve your
experience in using our Website;
(b) In connection with your attendance or participation in functions, events or activities which we operate;
(c) To manage our relationship with you, evaluate our business performance and build our customer database and analytics for our business;
(d) To conduct machine learning experiments and development;
(e) To provide you with information about our products, services, functions, events or activities;
(f) To deliver products and services to you;
(g) To provide you with aftermarket services, such as seeking your feedback, addressing any further requests you may have in connection with our services;
(h) To conduct research, compile or analyse statistics relevant to the operations of our business;
(i) To create backups of our business records; and
(j) For direct marketing purposes as set out below.
3 What kinds of Personal Information we collect
3.1 The kinds of information we collect when you deal with us may include:
(a) Your name, address, contact details, telephone, date of birth and gender;
(b) A copy of your photographic identification which may include your Driver License, Passport or other photographic identification;
(c) Your email address;
(d) Demographic information including ethnicity, languages spoken, and occupation;
(e) Credit card and direct debit details (if applicable).
4 Information collected through our Website
4.1 We also collect information from your computer automatically when you browse our Website. This information may include:
(a) the date and time of your visit;
(b) your domain;
(d) operating system;
(e) the server your computer is using to access our Website;
(f) your browser and version number;
(g) search terms you have entered to find our Website or enter on our Website;
(h) pages and links you have accessed both on our Website and on other websites;
(i) the last website you have visited;
(j) the pages of our Website you access;
(k) any content you enter into our website, such as through a chatbot; and
(l) your IP Address.
4.2 Please note that it may be possible for us to identify you from information collected automatically from your visit(s) to our Website.
4.3 We may use statistical analytics software tools such as Google Analytics and software known as cookies which transmit the data listed above to third
party servers located overseas including within the United States of America. To our knowledge Google Analytics does not identify individual users or
associate your IP Address with any other data held by Google.
browser settings to disable cookies. This may cause parts of our Website to not function properly.
5 How we collect and store data and transmit Personal Information
5.1 We usually collect and store information in paper, physical and electronic form provided by you in person or when you communicate with us by telephone,
email, web-based form, letter, facsimile or other means, including:
(a) When you contact us over the phone;
(b) When we provide you with our services via telephone, email to our website;
(c) When we provide you with assistance or support for our products or services;
(d) When you participate in our functions, events or activities;
(e) When you request that we provide you with information concerning our products or services; and
(f) If you complete any forms requesting information from you, complete any survey or provide feedback to us concerning our products or services.
5.2 Where practicable we will only collect information from you personally.
5.3 Please note that we use our own and third party computer servers including our website hosts, data backups and payment gateway(s), which may be located
overseas and as such your Personal Information will likely be stored and transmitted overseas as part of the operation of our business.
5.4 We take reasonable steps to protect your Personal Information by:
(a) Maintaining strict internal policies for employee handling of Personal Information and client data to ensure confidentiality and the highest levels of
(b) Maintaining a separate computer network isolated from the internet to handle the Personal Information of our client's customers during our engagement;
(c) Securing our physical premises and storing physical records of data;
(d) Placing password protection and access control over our databases to limit access and protect electronic information from unauthorised interference,
access, modification and disclosure; and
(e) Taking regular back-ups of our electronic systems.
6 Not identifying yourself
6.1 We may be able to provide you with limited information in the absence of your identifying yourself but generally we will be unable to provide you with
any services unless you have identified yourself.
7 How we disclose Personal Information
7.1 We will not sell, trade or rent your Personal Information to any third parties for marketing purposes without your consent or other than as disclosed
in this policy.
7.2 We will disclose your Personal Information if we are required to do so under law or if the disclosure is made in connection with either the normal
operation of our business in a way that you might reasonably expect, for example to process an insurance claim, or if such disclosure is incidental to IT
services being provided to our business, or in connection with any insurance or warranty claim or for the resolution of any dispute that arises between you
and us. This disclosure may involve your Personal Information being transmitted overseas.
7.3 For example we may disclose your Personal Information:
(a) When your authorised representative, such as an accountant or lawyer, contact us in connection with us providing you with services;
(b) If the disclosure is requested by a government agency or the courts.
7.4 We may also disclose your Personal Information if you choose to participate in online or "app" based service offerings whereby your Personal
Information may be disclosed to and stored in software which is operated by a third party intermediary as part of your dealings with us. Personal
Information disclosed in this way will be transmitted offshore, including to the United States of America.
7.5 In the event of a sale of our business (or sale of part of our business), we may disclose Personal Information to the buyer, but only upon our being
reasonably satisfied that the buyer has agreed to treat your Personal Information in a manner no less restrictive than as set out in this policy.
8 How we use Personal Information for direct marketing
8.1 We may contact you from time to time to inform you about existing and new products and services that we feel you may be interested in.
8.2 We will ensure that any e-mail we send you contains an 'unsubscribe' option so that you can remove yourself from any further marketing communications.
8.3 You can also call or write to us to request that your details be removed from our direct marketing list.
8.4 Our direct marketing list may be operated by software and servers located overseas and as such your Personal Information may be sent overseas as part
of our marketing.
9 How to access or correct your Personal Information or make an enquiry or complaint
9.1 If you wish to access or correct the Personal Information we hold about you, or make a complaint, please contact us in writing:
Gronade Pty Ltd
GPO BOX 997
Sydney NSW 2001
or by email to privacy[at]gronade.com
9.2 In order to disclose information to you in response to such a request we may require you to provide us with sufficient comfort as to your identity.
9.3 We may also charge you a fee to provide this service, which we will inform you of at the time. All requests for Personal Information will be handled in
a reasonable period of time.
9.4 If you are not satisfied with our handling of a complaint or the outcome of a complaint you may make an application to the Office of the Australian
Information Commissioner or the Privacy Commissioner in your State or Territory.
10.1 This policy may be updated from time to time and the most up to date version will be located at our Website.
11 Definitions used in this policy
"IP Address" means a number automatically assigned to your computer and which is required when you are using the internet and which may be
able to be used to identify you.
"Personal Information" has the meaning set out in the Privacy Act.
"Gronade" "we" "our", "us" and similar terms means Gronade Pty Ltd trading as Gronade
as well as our related entities including Gobln Pty Ltd, GSFU Pty Ltd, Brandolier Pty Ltd.
"Privacy Act" means the Privacy Act 1988 (Cth) as amended from time to time.
"Privacy Legislation" means such laws as may place requirements on the handling of Personal Information including the Privacy Act.
"You", "your" and similar terms means, as the context requires:
(a) You, during your usage of our Website; and/or
(b) You, during your dealings with us as a customer or supplier; and/or
(c) Any agent providing your Personal Information to us; and/or
(d) Any agent dealing with us on your behalf.
"Website" means www.gronade.com and other websites that we may operate from time to time.
Terms and Conditions
1 ABOUT THESE TERMS
1.1 These terms were last updated on 24 September 2016.
1.2 The following terms constitute an agreement between you and Gronade and govern your use of the Website.
1.3 These terms explain your use of our Website.
1.4 Please read and understand these terms and conditions before you use continue to use our Website.
1.5 Please note that we offer the Website “AS IS” and without warranties of any kind to the greatest extent permissible under the Australian Consumer Law or any other applicable laws, regulations or rules.
1.6 This contract and any supplemental terms and conditions, policies, rules and guidelines posted on the Website supersede all previous agreements between
you and us relating to your use of the Website.
1.7 You may also be subject to additional terms and conditions that may apply when you use affiliate services, third-party content or third-party software
in connection with our Website.
2 CHANGES TO THESE TERMS AND CONDITIONS
2.1 We may change these terms to add, change or discontinue any of our offerings, products or services. Please ensure that you read these terms when you
return to our Website to consider whether any changes have been made.
2.2 If you disagree with any changes to these terms and conditions, you must discontinue your use of the Website.
2.3 Your continued usage of our Website after the changes take effect signifies your agreement to the new terms.
3 YOUR ACCOUNT OBLIGATIONS
3.1 If you open an account with our Website or submit any kind of data to or through our website, it is your responsibility to ensure that all information
that you provide is accurate. You warrant that in providing such information you have the authority to provide us with that information.
5 CONTENT YOU SUBMIT
5.1 If our Website permits you to make comments or submissions that may be accessed and viewed by others, please note that your submissions may be made
available to the public in general. Postings are not confidential. You may not post information that violates these terms and conditions or could be
reasonably interpreted to be offensive, racist, sexist or an incitement to violence.
5.2 You (or the author using your login details) will continue to own any copyright in any content you submit to the Website, but by submitting any content
you grant Gronade an irrevocable permanent worldwide and sublicensable license to use, copy, display, perform, distribute (through multiple tiers of
distributors or through our related entities), adapt, translate, edit, and to promote your posts in any medium and any manner we choose, and to use your
name to attribute your postings to you if we so choose.
5.3 You acknowledge that in making any submission of content to the Website we may create derivative works from that content and exploit same. You hereby
waive and surrender any rights you may have in any proceeds (or royalty or entitlement to payment of any kind) arising from our use or exploitation (in any
form) of any content you submit to our website.
5.4 We have no obligation to make any submission made to our Website and we reserve the right to delete or edit any post that may be made to our Website.
6 OUR CONTENT AND LICENSE
6.1 All of the content available on our Website is either owned by us or is used under license and remains the property of the copyright holder. Our
content is protected by copyright, trademark, patent, and trade secret laws, other proprietary rights, and international treaties, and also may contain
digital security components that protect digital information.
6.2 In consideration for your acceptance of these terms, we grant you a limited license to use our content and access our Website during your normal use of
our Website for personal, and limited commercial purposes only. You may also print, download, and store content and other information from our Website for
your own convenience, but you may not distribute, republish (except as permitted in writing), sell, mine, exploit, frame or scrape any of the content on
our Website, or exploit any material on our Website for commercial gain.
6.3 We may terminate your access or suspend access to our Website, without notice, for conduct that we believe may be in violation of any applicable law or
is harmful to the interests of us, another user, service providers or other third party affiliates.
7 WE MAKE NO WARRANTIES
7.1 We provide our Website and the services included on our Website on an “as is” basis, with all faults which may be present and as may be available.
7.2 No oral or written information given by our employees, contractors, representatives, directors, servants or agents shall create any warranty or
representation as to the suitability or accuracy of any part of our Website or the services included on our Website.
7.3 We make no express or implied warranties or guarantees about any services which may be offered on our Website from time to time including that our
Website will remain online or available at any particular time.
7.4 To the extent permitted by law, we disclaim any implied warranties that any information or services shown on our Website are fit for a particular
purpose or need or are of merchantable quality.
7.5 We do not warrant that any images shown on our Website accompanying services will match any service provided by our Website.
7.6 We do not guarantee any results that may be obtained from the use of our Website or that any part of our Website will be effective, reliable, accurate
or meet your specific requirements.
7.7 We do not guarantee that you will be able to access or use any services we offer (either directly or through third-party networks) at times or
locations of your choosing.
8 RELEASE AND LIABILITY
8.1 You agree to hold us, our directors, officers, employees or representatives harmless for any claim arising for damages of any kind related to your use
of our Website.
8.2 You use the Website at your own risk. No warranty is provided by us, our directors, officers, employees or representatives that your use of the Website
will be uninterrupted, free from malware or virus or error-free.
8.3 Your sole and exclusive remedy for any claim against us, and our whole liability to you in any circumstances (including under the Australian Consumer Law) is for a refund of any amount you have paid to us to the use of the Website.
8.4 Under no circumstances will we be liable for any loss of profits, loss of chance, loss of business opportunity, indirect, special, incidental,
consequential or exemplary damages arising from your use of or inability to use our Website.
8.5 The applicable law in your Country, State or Territory may not permit some of the above exclusions. To the extent that any of the above exclusions are
not allowed at law, they do not form part of this agreement. You should consult the laws in your Country, State or Territory to determine whether some of
these exclusions do not apply to you.
9.1 You agree to defend, indemnify, and hold harmless us, our employees, contractors, officers, directors, agents, parent, other affiliated companies, and
suppliers, from all liabilities, claims, and expenses, including solicitor’s fees that arise from your use or misuse of the Website.
9.2 We reserve the right to assume control of the defence of any third party claim that is subject to indemnification by you, in which event you will
cooperate with us in asserting any available defences.
9.3 In the event that you breach this agreement, you agree to indemnify us for any and all loss or damage suffered by us in connection with your breach,
including direct and indirect losses, loss of profit, loss of chance, diminution of goodwill and legal expenses (including court filing fees,
solicitor-client legal costs and disbursements) on a full indemnity basis.
10 ELECTRONIC CONTRACTING AND NOTICES
10.1 You acknowledge that your use the Website constitutes an electronic agreement to abide by these terms and conditions and your consent to enter into
further agreements with us (including placing orders) electronically pursuant to the Electronic Transactions Act.
10.2 You agree that we may serve you with any notices, invoices, disclosure, court process, documents or other communications by electronic mail to any
email address you provide to us unless you otherwise nominate a specific email address in writing for that purpose.
11 NO SPAM OR MISUSE
11.1 You warrant that you will abide by SPAM Act in your use of the site.
11.2 As a condition of your use of our Website you warrant that you will not undertake any attempt to access our website in a manner which masks your IP
Address or attempt to cause our Website to operate in a way other than in our normal business operations.
11.3 You must not attempt to gain unauthorised access to the database or source code in this website, misuse the site, attempt to reverse engineer
programming code, or otherwise use our Website other than as permitted in these terms.
11.4 You may not use any content on our Website for the purpose of sending, or to facilitate the sending, of unsolicited bulk communications. You must not
allow others to use your account to violate the terms of this section.
11.5 If you represent or are a business operating in competition with our business, you are not permitted to access, copy or use our Website.
11.6 We may terminate your access to the Website immediately and take other action, including commencing legal proceedings, if you violate these
12 LINKS TO OTHER SITES
12.1 Our Website may contain links to other websites and may contain material, material and/or content that is objectionable, unlawful, or inaccurate.
These links are provided for your convenience only and we do not endorse these sites or the products and services they provide. You acknowledge and agree
that we are not responsible or liable for the content or accuracy of content on any websites we may link to.
13 COPYRIGHT AND TRADEMARKS
13.1 All content and material appearing on this site, including overall look and feel (design), site design, artwork, logos, images, graphics, icons,
typefaces and other material is subject to applicable copyright laws.
13.2 Any unauthorised use of the materials appearing on this site may violate copyright, trade mark and other applicable laws and could result in criminal
or civil penalties.
13.3 All trademarks appearing on the Website are the property of their owner. No right, license or interest to such trademarks is granted by these terms.
13.4 Apart from any use as permitted under the Copyright Act 1968 (NSW) and these terms, you may not, in any form or by any means adapt,
reproduce, store, distribute, transmit, print, display, perform, publish or create any kind of derivative works from any part of our Website; or
commercialise any information, products or services obtained from any part of this website without our written permission.
13.5 You warrant as a condition of the use of our Website that you will not reproduce any of the content or material on our website in any way shape or
form (including for sale, reverse engineering or for use by a third party) without the written permission of the owner of that content or material.
14 INTERNATIONAL USE
14.1 Accessing our Website from territories where our content is illegal is prohibited.
15 ADDITIONAL TERMS
15.1 Products or services listed on our Website may be subject to additional terms (such as terms and conditions for purchase or promotion) that will
further govern your use of that particular product or service and are supplemental to these terms.
16 WHOLE AGREEMENT
16.1 These terms and conditions represent the entire agreement between you and us concerning your use of the Website. No other term is to be included or
implied into this agreement other than as required by a law of the Country, Commonwealth or State where you are located.
17.1 If any clause or term of this agreement is found to be illegal, void, or unenforceable in any Country, State or Territory then that clause will not
apply, and shall be deemed to have never been included in the terms and conditions for that State or Territory only.
17.2 The clause will remain, if legal and enforceable, as part of the agreement applying to other Countries, States and Territories.
17.3 The exclusion of any term under this section will not affect or change the enforceability or construction of the other clause of these terms and
17.4 Where the severing of any clause causes any remaining clause to become ambiguous, then that ambiguity is to be resolved by interpreting the clause in
the manner most favourable to Gronade.
18 DISPUTE RESOLUTION
18.1 Any dispute or difference whatsoever arising out of or in connection with these terms and conditions shall be submitted to mediation in accordance
with, and subject to, The Resolution Institute’s Mediation and Conciliation Rules prior to either party
taking legal action, other than action seeking urgent interlocutory relief.
19.1 In these terms and conditions, unless the context otherwise requires:
(a) headings and emphasis (such as underlining, italics or bold text) are used for convenience only and do not affect the interpretation of this document;
(b) words importing the singular include the plural and vice versa;
(c) words importing a gender include any gender;
(d) an expression importing a natural person includes any company, partnership, joint venture, association, corporation or other body corporate or any
government, governmental authority, agency or instrumentality of whatever nature or kind and however named or called and vice versa;
(e) a reference to a document or an agreement includes an amendment or supplement to, or replacement or novation of, that document or agreement;
(f) a reference to a party or in any other document or agreement includes that party’s permitted successors and permitted assigns;
(g) no rule of construction applies to the disadvantage of a party because that party was responsible for the preparation of these Terms or any part of
(h) to the extent there is an ambiguity in the interpretation of these terms, such ambiguity is to be interpreted in the manner most favourable to us.
20 APPLICABLE LAW
20.1 The terms and conditions will be governed by the laws in New South Wales and the Commonwealth of Australia and the parties agree to the non-exclusive
jurisdiction of the courts of New South Wales to determine any dispute which arises in connection with these terms.
21 DEFINITIONS USED IN THESE TERMS
“Personal Information” has the meaning set out in the Privacy Act.
“Gronade” “we” “our”, “us” and similar terms means Gronade Pty Ltd trading as Gronade
as well as our related entities including Gobln Pty Ltd, GSFU Pty Ltd, Brandolier Pty Ltd.
“Privacy Act” means the Privacy Act 1988 (Cth) as amended from time to time.
“You”, “your” and similar terms means, as the context requires:
(a) You, during your usage of our Website; and/or
(b) You, during your dealings with us as a customer; and/or
(c) Any agent dealing with us on your behalf.
“Website” means www.gronade.com and other websites that we may operate from time to time.